About Us

What Makes us Unique

From Farm to Cup: A Commitment to Quality, Health, and Community

Research

Innovation drives our quality. Our dedicated research team continuously explores new methods and techniques to enhance the flavors and health benefits of our coffee.

Harvest

We believe in sustainable practices. By working directly with farmers, we ensure that every bean is harvested at its peak for optimal flavour and quality.

Lab

Science meets flavour. Our lab analyzes each batch of beans for chemical and nutritional components, guaranteeing that our coffee is not only delicious but also nourishing.

Roasting

Crafting perfection. Our meticulous roasting process brings out the unique characteristics of each bean, ensuring a rich and aromatic coffee experience.

Taste Testing

Every sip matters. Our tasting sessions focus on identifying flavor notes and ensuring consistency, so you enjoy a delightful cup every time.

About Negash Coffee

Negash Coffee Ltd. is a family-owned and operated local coffee roastery and shop located in Niverville, Manitoba. We bring our roots and passion for coffee from Africa to North America, specializing in a diverse selection of organic African coffee beans.


Our mission is to provide our customers with an exceptional coffee experience by accommodating their preferences in taste—from strong and bold to smooth and mellow—as well as their desired caffeine levels for energy and alertness. We offer a variety of coffee beans and roasts tailored to each individual’s palate and body.


At Negash Coffee, we aim to grow and provide access to luxurious African coffee, sharing the true meaning and culture of our heritage with coffee lovers across Canada. We supply both commercial and residential customers with beans sourced from various regions of Africa, offering different roasts and customizable blends to suit every preference.


Join us in exploring the rich flavors and vibrant cultures behind our coffees, and experience the unique offerings of our family business.

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We Import Our Own Coffee: Quality & Innovation

  1. Traceability: We believe in complete transparency; our customers deserve to know where their coffee comes from. By partnering directly with farmers, we ensure that each bean is ethically sourced and harvested at its best.
  2. Quality Control: Our rigorous quality control process involves monitoring how our coffee is harvested and stored. This attention to detail guarantees that every bag of coffee retains its unique flavors and nutritional benefits.
  3. Unique Products: We don’t just sell coffee; we offer a product that reflects our dedication to health and innovation. By analyzing nutritional components, we ensure that our coffee not only tastes exceptional but also supports a healthy lifestyle.

"Negash Coffee History"

The Legacy of King Negash: Africa’s Coffee Heritage and the Lion’s Spirit


At Negash Coffee, we honour the profound legacy of King Negash, a historic African leader whose story is woven into the origins of coffee and Ethiopia’s global influence. His reign symbolizes the strength, pride, and innovation of Africa—a continent often referred to as the cradle of humanity and the birthplace of coffee.

Historical Context

King Negash, a revered ruler of Ethiopia’s Beni Shangul-Gumuz region in the 9th century, played a pivotal role in the history of coffee. His name is forever linked to the Kafa region, where the Coffea arabica plant was first discovered and cultivated by indigenous communities. The very word “coffee” is believed to have originated from this iconic region.

Key aspects of his leadership include:

• Africa’s Unity Through Diversity: King Negash’s inclusive rule brought together people of different backgrounds, reflecting Africa’s strength in its diversity.

• Championing Agriculture: By supporting coffee cultivation, he elevated local farming practices, creating sustainable livelihoods and a foundation for economic growth.

• Building Bridges Through Trade: King Negash established vital trade networks that connected Ethiopia—and Africa—to the world, showcasing the continent’s richness and potential.

With every cup of coffee, we pay homage to Africa, its people, and its history—sharing the pride and spirit of the continent that first gave the world coffee.

Coffee and Trade

Under King Negash’s leadership, coffee evolved from a local crop to a symbol of African ingenuity and resilience. His vision established coffee as a cornerstone of trade, enabling its journey from the highlands of Ethiopia to markets across Africa and beyond. This marked the beginning of Africa’s influence on what would become one of the most beloved beverages worldwide. King Negash’s reign not only strengthened Ethiopia’s economy but also showcased the continent’s ability to connect the world through innovation and culture.

The Lion’s Spirit

Africa is often represented by the lion—a symbol of strength, courage, and leadership. King Negash embodied these qualities, leading his people with wisdom and fostering unity among diverse communities. Much like the lion, he was a protector of his people and a leader whose influence extended far beyond his kingdom. His reign echoes the enduring spirit of Africa: bold, unyielding, and deeply rooted in tradition.

Cultural and Community Impact

Ethiopia’s coffee culture, including its cherished coffee ceremonies, traces its roots to the practices established during King Negash’s era. His reign left a legacy of unity, innovation, and community-driven prosperity that resonates to this day.

Our Tribute to Africa and King Negash

At Negash Coffee, we are inspired by the lion’s spirit and the legacy of King Negash, a leader who united people through innovation and culture. His contributions to coffee embody Africa’s timeless strength and vision. We strive to honor this legacy by delivering premium coffee that celebrates Africa’s deep roots and enduring connection to the world.

With every cup of coffee, we pay homage to Africa, its people, and its history—sharing the pride and spirit of the continent that first gave the world coffee.

Frequently asked question

Yes, Negash Coffee imports coffee through our company, Africana Trade, ensuring that we maintain direct relationships with farmers and uphold our commitment to quality and sustainability.

Visit www.africana-trade.com for more info.

At Negash Coffee, our commitment to quality and transparency sets us apart. We ensure traceability from farm to cup, maintaining rigorous quality control processes and a dedication to health and innovation. Our focus on organic and ethically sourced beans allows us to offer a product that not only tastes exceptional but also supports a healthy lifestyle.

Negash Coffee maintains the highest standards of quality through a comprehensive process that includes direct partnerships with farmers, rigorous quality control measures, and detailed attention to roasting techniques. By understanding every step, we ensure that each batch reflects our dedication to flavor and nutrition, delivering an exceptional coffee experience to our customers.